Transforming Agricultural Finance in Nigeria

Nigerian agri-tech startup Winich Farms is pioneering a new approach to agricultural finance by building an integrated platform that connects farmers, buyers, and financial services. Founded in 2020, the company aims to solve critical inefficiencies in agricultural supply chains where fragmented market access and limited financial inclusion hinder growth.

Addressing a Fundamental Gap

According to Riches Attai, co-founder and CEO of Winich Farms: “We identified a fundamental gap in financial infrastructure within agriculture. Farmers lack access to structured markets, payments, and credit while buyers face inconsistent supply and limited working capital.” Most existing solutions address these issues separately, either as marketplaces or lenders. Winich Farms differentiates by embedding finance directly into trade.

How It Works

The platform facilitates commodity trading between farmers and processors/retailers, then layers financial services on top:

• Produce Collateralized Credit (PCC) for farmers enables access to capital based on verified crops
• Inventory Financing (buy now, pay later) helps buyers manage cash flow

By anchoring finance to real economic activity, Winich Farms can underwrite risk more effectively and unlock capital at scale.

Impressive Growth Trajectory

Since launch, the startup has achieved:

• Over $50 million in gross merchandise volume (GMV) and transaction processing value (TPV)
• Double-digit month-on-month growth driven by increasing demand and engagement
• A network of nearly 200,000 farmers connected directly to buyers

Attai notes that growth is increasingly fueled by network effects and embedded finance adoption.

Future Expansion

While Nigeria remains the core focus, Winich Farms is exploring expansion into other African markets with similar dynamics, such as Egypt. The company recently secured pre-Series A funding to strengthen operations and scale its impact across agricultural value chains.