Kenyan Tech Startup Twiga Foods Formally Undergoes Restructuring

After years of financial strain and restructuring attempts, Twiga Foods, one of Kenya’s most funded startups, has entered administration. The move was formalized in a September 11 gazette notice with Mohamed Mohamed appointed as administrator on August 17.

Background on Twiga Foods

Founded in 2014 by Peter Njonjo and Grant Brooke, Twiga aimed to solve Kenya’s fragmented food supply chain by creating a technology-driven distribution network connecting farmers directly to retailers. This approach sought to reduce reliance on middlemen and improve access to essential goods.

Funding and Recent Developments

Twiga raised $185.4 million across various funding rounds, including a $35 million convertible bond in December 2023 led by Creadev and Juven. Despite this investment, the company faced increasing market pressure, job cuts, and disputes with creditors like Incentro.

In May 2025, Twiga initiated a significant restructuring plan involving acquisitions of Jumra, Sojpar, and Raisons—three established FMCG distributors. The goal was to create a more sustainable business model by leveraging these companies’ existing customer bases and distribution networks.

Current Status and Next Steps

With Mohamed now in control as administrator, Twiga’s operations are under review to determine the best path forward. Creditors have been asked to submit claims within 30 days while stakeholders work towards an optimal resolution.