South African Retailer Mr Price Expands Across Europe with NKD Acquisition

In a strategic move that underscores the growing international ambitions of South African retailers, Mr Price has completed its acquisition of NKD, a German retail company. The deal adds over 2,156 stores across seven European countries to Mr Price’s portfolio.

The acquisition was initially announced in December 2025 for R9.6 billion ($569 million), but the transfer of ownership only finalized in March 2026 after regulatory approvals from South Africa and Europe. This allowed Mr Price to take full control of NKD, which previously operated under Pegasus Holding Group.

The impact was immediate: Q1 2026 sales jumped 45.3% to R13.1 billion ($776 million), with NKD contributing R3.8 billion ($225 million) in cash sales. This helped offset a slower 3.2% sales increase in Mr Price’s domestic South African operations.

This expansion marks a significant milestone for Mr Price, transforming it from a regional player to an international retailer with a substantial presence in Europe. The acquisition aligns with the company’s broader strategy of diversifying its revenue streams and tapping into new growth markets.