Simply Asset Finance Posts Impressive Financial Results Driven by Technology Investment

Specialist SME lender Simply Asset Finance has announced a pre-tax profit of £3.4 million for the financial year ending December 31, 2025, alongside revenues of £66 million – a 9% increase from the previous year.

The company’s loan book expanded to £532 million with cumulative originations reaching £2.05 billion since its inception in 2017.

Key Highlights:

• Pre-tax profit: £3.4 million
• Revenue: £66 million (up 9% year on year)
• Gross loan book: £532 million
• Cumulative originations: £2.05 billion
• Origination for the year alone: over £400 million (31% growth)
• Active customer base: exceeding 13,000
• Total agreements: surpassing 23,000 (23% increase)

The results reflect a period of strategic investment rather than margin optimization, with the company expanding its workforce by 45% to reach 196 employees.

The Kara Advantage

A major driver of Simply’s growth is its proprietary AI agent, Kara. This technology now supports:

• 30-40% year-on-year increase in payment processing volumes
• Enhanced customer communications
• Faster proposal handling

Kara enables a new payout capability that allows approved vendor partners to receive funds in as little as eight minutes – significantly faster than traditional asset finance processes.

Strategic Partnerships and Expansion

Simply has forged a partnership with Lombard, the asset finance arm of NatWest Group, to extend its reach into the scale-up segment. This collaboration represents a distribution signal for Simply’s growing market presence.

The company continues to expand regionally, opening a new office in Glasgow where it has deployed over £150 million to Scottish SMEs since 2022.

Future Outlook

With origination now consistently above £400 million, Simply Asset Finance is entering its next phase of growth. The company aims to sustain this momentum through strategic partnerships and a broader lending ecosystem, with particular focus on expanding Kara’s capabilities and exploring new market segments.