Driving Retail Transformation in Nigeria

Nigerian startup SalesUnbox is rapidly digitising medium-scale retail operations with its integrated software ecosystem. Founded in 2024 by Mayowa Oladunjoye, Peace Oladunjoye, and Ayodeji Adelowo, the company offers a suite of tools designed to automate processes and improve decision-making for retailers.

Key Products Addressing Retail Needs

SalesUnbox’s platform includes:

• Unbox Commerce: Enables businesses to create online ordering websites in minutes with integrated payment processing
• Unbox Inventory: Manages the entire inventory lifecycle for supermarkets, pharmacies and other retail formats
• Unbox Accounting: Handles all accounting functions from sales to expenses
• Unbox CRM: Helps build customer relationships through marketing automation and chatbots across multiple platforms (website, Instagram, WhatsApp, Telegram)

Rapid Growth Through Customer-Centric Innovation

Since launching entirely self-funded, SalesUnbox has already onboarded over 5,000 businesses. A strategic pivot in April expanded the focus from basic e-commerce to a full retail software ecosystem, unlocking significant market potential.

“We’ve seen incredible traction since then,” says Oladunjoye. “Even legacy businesses that operated manually for decades are now using our platform to aggregate data and streamline operations across multiple branches.”

The company emphasizes continuous improvement based on customer feedback, with a roadmap of additional features aimed at helping retailers optimize sales and make data-driven decisions.

Future Expansion Across Africa

While currently focused on Nigeria, SalesUnbox plans to expand its reach to other key African markets like Kenya and Ghana, bringing its digital retail solutions to more businesses across the continent.