Lucky App Raises $22 Million to Build Regional Consumer Finance Platform

Cairo-based fintech startup Lucky App has closed a $22 million Series B funding round as it accelerates its expansion into credit services and regional markets. The company, founded in 2019 by Momtaz Moussa, Ayman Essawy, and Marwan Kenawy, initially gained traction through cashback programs before evolving into a comprehensive consumer finance platform.

From Rewards to Credit Ecosystem

Lucky now serves millions of users who rely on the platform for spending tracking, access to credit lines, and merchant discounts. Its offerings include the Lucky card and instant credit features designed to simplify everyday purchases while expanding financial inclusion. The company reported tripling annual growth in 2025 and achieving profitability by year-end.

Strategic Investment Backing

The funding round included participation from existing investors like Disruptech Ventures and Nclude (through Development Partners International), as well as new strategic partners such as Suez Canal Bank and OneStop. Technology investor Mohamed Farouk, who chairs OneStop, will also assume the role of Lucky’s chairman.

Expansion Plans

With this capital injection, Lucky plans to:

• Expand credit offerings beyond its current portfolio
• Extend regional presence into North Africa
• Strengthen technology infrastructure for digital financial services at scale
• Prepare the platform for neo-banking capabilities

CEO Ayman Essawy emphasized that Lucky’s growth aligns with Egypt’s broader push toward digital financial inclusion, noting that accessible credit empowers greater economic participation. The company aims to make credit seamlessly available through a payment card that works across everyday transactions.

Regulatory Tailwinds

The investment comes as Egypt’s fintech sector benefits from regulatory support for digital onboarding and modern payment systems. This environment allows companies like Lucky to evolve beyond narrow use cases into broader financial platforms, offering services ranging from payments to savings.