Jiji Strengthens Position with Acquisition of Bikroy

Lagos-based e-commerce platform Jiji has acquired Bikroy, the largest online classifieds marketplace in Bangladesh. This marks Jiji’s first major expansion outside of Africa, just thirteen months after entering the South Asian market as a direct competitor to Bikroy.

The acquisition follows Jiji’s established strategy of competing with incumbents before consolidating through acquisitions. In recent years, the company has acquired OLX operations across multiple African countries and Tonaton in Ghana—all after building significant competitive positions.

“This is a deliberate strategy,” Jiji CEO Anton Volianskyi explained. “We enter markets organically to validate opportunities, build competitive strength, then determine whether consolidation or continued scaling will lead us to category leadership more efficiently.”

The acquisition of Bikroy adds millions of users to Jiji’s platform and reinforces its position as a leading classifieds marketplace across multiple regions. While the exact transaction value remains undisclosed, Volianskyi noted that the deal was funded through internal resources and shareholder support.

Jiji’s expansion into Asia follows a similar playbook used in Africa, where it successfully challenged established players before acquiring them to accelerate growth. The company continues to evaluate new markets based on structural fundamentals rather than geographic region.