Streamlining Creative Projects: Handal Connects Businesses with Verified Professionals

South African startup Handal has introduced a curated talent booking and project management platform designed to transform how businesses engage creative professionals.

The platform allows companies to directly book vetted creatives, view real-time availability and rates, and manage entire projects within a single system. From initial briefs through final approvals and payments, Handal aims to replace fragmented workflows with a structured approach.

“Currently, finding the right creative often involves lengthy email exchanges, multiple negotiations, and chasing invoices—a process ripe for disruption,” explains founder Riyana Randall. “Handal eliminates this friction by providing businesses with immediate access to verified talent who are actively available.”

Key Features & Benefits

• Curated Roster: Only reviewed and approved creatives join the platform, ensuring quality and reliability
• Real-time Availability: Businesses can see exactly when professionals are free to take on new projects
• Integrated Project Management: All communication, deliverables, feedback, and payments occur within Handal
• Secure Payment System: Funds are held in escrow and released automatically upon client approval
• Professional Creative Presence: Creatives gain a centralized profile showcasing their expertise and availability

Handal’s approach differs from open marketplaces by offering a vetted roster that clients can confidently search and book from. The platform has already attracted significant interest, with over 100 creative professionals applying organically during its early onboarding phase.

While the demand side is not yet formally activated—the company prioritizes building a comprehensive talent pool first—Handal represents a promising solution for businesses seeking to streamline their creative procurement and project management processes.