Building Mobility Through Confronting Limitations

Alma Asinobi’s career trajectory exemplifies the growing trend of digital nomads in Africa. After completing her master’s degree in architecture from Covenant University, she realized a traditional path wouldn’t fund her desired lifestyle.

The Turning Point

Asinobi calculated that with a typical junior architect salary (ranging from ₦124,000 to ₦208,000 or $299–$502 monthly), she couldn’t achieve her travel goals. But before this realization, she had been quietly developing other skills - blogging, e-commerce, and community building on social media.

Diversifying Income Streams

Instead of pursuing architecture full-time, Asinobi leveraged these existing capabilities to create multiple income streams. She landed a content marketing role at Cowrywise after her writing caught the eye of an HR manager who discovered her Instagram profile. By the time she left, she had six independent revenue sources - none from her architectural degree.

The First Step Beyond Borders

A weekend trip to Benin Republic in early 2020 (costing ₦45,500 or $121.62) proved pivotal. Documenting the experience and turning it into an ebook demonstrated a clear market demand for accessible travel information.

Scaling Through Community Building

Asinobi intentionally built her online presence as a travel content creator, sharing detailed trip experiences that resonated with her audience. This strategy transformed her from someone who occasionally traveled to someone whose identity was centered around exploration.

By January 2022, she transitioned to full-time content creation after receiving an offer from Kwara, a Nairobi and Berlin-based fintech startup. The role allowed her to temporarily relocate to Kenya through the East African Visa program.

Addressing Travel Barriers for Africans

Recognizing the demand within her community, Asinobi launched Kaijego in December 2022 - a travel business that addresses common pain points like fear of solo travel, visa concerns, and navigating unfamiliar systems.

Kaijogo provides structured group trips, visa assistance, and proof-of-concept journeys that empower others to overcome their own travel anxieties. The company’s name combines Igbo phrases meaning “let’s go” and “we have gone,” reflecting both her heritage and the transformative power of travel.

Asinobi’s story highlights how diversifying skills and leveraging digital platforms can create new pathways for Africans seeking location independence.