FNB Connect: From Bank App to Digital Launchpad

What started as a graduate program detour for Sashin Sookroo has evolved into leading FNB Connect, a business generating R28.6 billion ($1.8 billion USD) in customer value annually.

Sookroo’s journey from aspiring engineer to telecom CEO highlights how mobile devices have become essential platforms extending far beyond banking transactions—now serving as gateways for work, education, and entrepreneurship.

The Convergence of Banking and Connectivity

FNB Connect has redefined what a bank app can be. By integrating connectivity services alongside traditional financial offerings, the platform now supports:

• 3 million transacting customers
• 1.02 million active SIMs
• Data consumption reaching 50 petabytes (up 85% year-on-year)

This transformation reflects a broader shift in how consumers view digital services—no longer separate categories but rather integrated components of daily life.

Digital Inclusion as a Strategic Imperative

“Connectivity is no longer a luxury; it’s now one of the primary ways customers access financial services,” explains Sookroo. This perspective underscores FNB’s commitment to digital inclusion alongside financial accessibility—recognizing that both are essential for empowering underserved communities.

Through zero-rated app access, integrated rewards programs, and bundled voice/data offerings, FNB Connect aims to create a seamless experience where customers can manage finances, connect with others, and pursue opportunities all from one device.