Content Creation and Digital Marketing Support for Entrepreneurs

Dubai South Business Hub Free Zone (DSBH) has announced a partnership with Sony Middle East & Africa FZE that will provide its resident startups, SMEs, and growing businesses with access to imaging and audio equipment at preferential rates. The agreement was formalized on August 5, 2026, and includes workshops and masterclasses led by Sony specialists.

The collaboration offers two key benefits: discounted Sony hardware pricing and a training curriculum focused on practical challenges founders face in building brand visibility and acquiring customers with limited budgets. Session topics will include content creation, digital marketing strategies, branding best practices, and business growth tactics.

“This partnership extends our commitment to providing entrepreneurs with more than just company formation services,” said Saif Al-Ali, director of licensing and free zone management at DSBH. “By bringing in experts like Sony, we’re strengthening the ecosystem that supports businesses as they scale.”

Jobin Joejoe, managing director of Sony Middle East & Africa, emphasized the company’s focus on regional engagement rather than direct product promotion. “We aim to equip founders not only with powerful imaging solutions but also with the knowledge to use them effectively,” he stated.

The specific pricing structure and workshop schedule will be shared with the DSBH community in the coming weeks.